According to Amber Schmerge, Executive Director of Main Street Greenville, the events were the prime venues for launching the drive. “Labor Day weekend traditionally carries a mind-set of closing out the summer months, its back to school and thoughts move toward fall and winter holiday planning. They turn their attention back home, with local experiences and community needs given a higher priority and focus. Incorporating the launch into First Friday and Farmers’ Market activities -two very active social venues - became the idea time. We're pumped!"
The downtownmatters! Initiative is Main Street Greenville’s sole funding drive and volunteerism solicitation vehicle for the organization. The annual drive consists of four Mini-Campaigns scheduled throughout the upcoming year, in coordination with existing downtown events hosted in partnership with various downtown and community based business supporters. Each mini-campaign carries a different theme to coincide with its specific downtown event and donor incentive.
